I’m just a week into 2013 and already I’m overwhelmed by my list of goals and to-do items for the new year as a music creator/entrepreneur. Each day when I check my inbox, I get e-mail from yet another music marketer who wants me to watch their video to sell me their latest webinar, music success program, e-book etc… They all make guarantees that they can help me succeed in my music career, if I buy into their plan.
I actually think there are many good ones out there, several of which I have participated in and paid good money for. And some have been sheer crap. I am in full agreement that in order to succeed as a songwriter these days, you have to actively market yourself and your music both off and on-line.
All of that said, though, isn’t music content what it really comes down to? Sure, someone may be drawn to your site because of your witty quips, savvy blogging and profound social insights, but if and when they click on the links to your songs, can you deliver? Have you put your time in? Have you dedicated yourself to your passion? Not for days or weeks, but for years?
There have been times when I have gotten excited after meeting someone either in person or on-line, because of the way they presented him or herself to me. I’d make a beeline to their website because I was really excited to hear their stuff. But honestly, more times than not, I have been disappointed. Songs didn’t equal hype.
Sure, as a modern songwriter, I’d like to be a marketing ninja, a blogging genius, a Facebook-friending phenomena and a Twitter taste-maker. But if my music is still shit, all of that is really for nothing isn’t it?
I came across this graphic which I keep around to remind me what my priority should be, before the marketing, plugging, blogging, social and all other networking pursuits that hoover my precious writing time.
It’s simple and it’s just plain true.